The Hive: Neuromancer and the Real World
Without evolution, society as a whole would be nowhere. This is the case with the T-A family, while they created this huge city and life for themselves, more like lives though; they did not move much pass that. As the years went on, their family stayed in the same place, everything around them evolved and changed while they did not. Development became a risk to the family; the risk was that with change could come the loss of “power”. Perhaps not realizing that they had already lost most of their power, well still held very high by the people that lived in the city, they were nothing more than figure heads.
The concept of “The Hive” is and is not a concept that could be successful, while the T-A family had the notion of constantly recreating and giving life to a family member to uphold their values and visions the repetition that they were partaking in was not fully what was needed. It is possible to repeat something over and over, the family could have had constant members “ruling” and could have been prosperous as that. However, there was something that was overlooked and that was change. The idea of “The Hive” was to push an identical “product” out over and over. At the same product can be produced over and over as time passes but it cannot be identical. Meaning, if it does not change in some way, the surroundings will evolve and no longer see said product as relevant.
An example that could be compared to the T-A clan of lack of evolution is RadioShack. Both T-A and RadioShack made big moves in the beginning, T-A built an entire city and RadioShack used to be up to date on products. However, after those big moves on both of their parts there was not much change after that. Once, successful in their time, when technology started changing they did not keep up. Perhaps thinking that the services provided were essential needs for customers that would never change. In an article titled, “5 mistakes that doomed RadioShack” it speaks about their lack of keeping up with the computer revolution because it was not a “money maker”, not acting on the e-commerce market, these are just a couple of examples of its failure to evolve. Just as the way T-A family began to disintegrate as did RadioShack; both were confident in their ways and saw little reason to evolve in the ways of their surroundings. In the end, the company did not survive.
This lack of evolution that is depicted in the book can and cannot be applied to “real” life. As stated, without evolution human beings would have probably died off a long time ago. Growth is needed for survival, just like this concept was not successful in the book Neuromancer, it is not successful in real life. To focus on a company that is in consent development, Apple; it shows it’s advancement every couple of years with a new phone and with something new about it. It is the same product, it is still a cell phone that has not changed but it is not fully identical to the one before. These changes do not only have an impact on the evolution of the company Apple but it also has an impact on other technology companies that produce smartphones. If the competing companies did not keep up then, just like RadioShack they would not survive. A company needs to be in constant motion for survival. Just like the T-A clan should have been in constant motion to continue with the success they once were and to continue with their survival which was the entire basis for their family and the concept of “The Hive”.
Then concept of total non-evolution is not an option for survival and/or achievement. This is seen in the examples of the T-A family and of RadioShack. While a family, company, or ideology might grasp at the threads of survival, eventually society, it’s surroundings, and other factors will lead to the demise.